A Simpler, Greener Floral Department

Bisser Georgiev, founder and CEO of LiveTrends, creates an array of decor for potted plants that retail for about $10 each. Supermarkets are some of his biggest clients, including Kroger, Safeway, HEB, Whole Foods, Wegmans, and Publix. “The biggest thing is that when people go to the grocery store, they are looking for impulse buys that appeal to their aesthetic senses,” he said, adding that LiveTrends forecasts what colors, designs, and fashions will be popular and incorporates elements into their pieces. “What we sell basically fits with whatever they see on Pinterest today.” And Georgiev believes his potted plants are attractive for the retailer, too. While there’s a good deal of waste in cut flowers, these potted plants often last much longer. “We only use varieties that can last up to six weeks without any care in the store,” he said. . .

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