LiveTrends Scored #3 on 2017 Inc. 500 Coolest Products List

“We function like a high-fashion company, spending enormous amounts of time and money on trend and consumer research, traveling the world to trade shows in Italy, France, and Denmark, completing our product development 18 months out,” says Bisser Georgiev. He founded not an apparel retailer but a houseplant startup. Apopka, Florida-based LiveTrends Design Group creates about 150 collections a year, incorporating living succulents into tabletop sculptures, tiny terrariums, and even jewelry. “We want to evoke the nostalgia for Grandma’s kitchen with the fashion sense of Anthropologie.”

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