Evolving Into A Design-Oriented Industry

Over the last 40 years, the green industry has been evolving in most incredible ways: from the Flower Power days of the ’70s to the big box explosion in the ’80s and ’90s to the revolutionary plant genetics and technologies that were introduced during the last decade. Today, our industry is thriving, and the excitement and optimism is felt across all sectors of the supply chain. With this comes the realization that our industry is in a major state of evolution: we no longer sell plants and pots. We create and market smart living accessories to be used in well-designed décor settings in millions of homes. . .

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